国际商务英语教程(龙饮西湖) : 第一单元 对公众说话
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1#
发表于 2008-4-27 16:22
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国际商务英语教程(龙饮西湖) : 第一单元 对公众说话
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2#
发表于 2008-4-27 16:23
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应征面谈Introducing Yourself at an Interview
找工作时的面试，正是应征单位决定是否要延揽应征者的依据。在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。怎么样的谈话内容和态度，才能使你脱颖而出呢？
Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.
My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.
Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.
A position with your company would be both a learning experience and a great opportunity. I look forward to becoming part of the Action team. Thank you.
早安。很高兴能在这儿跟各位介绍自己：我是Jennifer Wong，来此应征海外业务代表。
我的背景和工作经验使我足以胜任这份业务代表的工作；我在台湾念大学，是主修行销，一九八五年，再从美国德州大学的商学院得到企管硕士的学位。过去五年来，我以这些专业知识及技巧担任神奇厨具用品公司的外销部副主任。
Action电器公司是个高瞻远瞩的公司，我知道你们正在开拓新市场，尤其要在美国闯下一片天地；正因为如此，你们需要一位积极、肯负责的业务代表。在神奇厨具用品公司，我们将产品在美国的市场占有率提高了百分之二十五，这正足以证明我有能力在当地推销产品。
如果能进入贵公司工作，对我来说可以好好继续学习，也是个大好机会。我希望能成为Action电器公司的一员。谢谢。
tailor-made 最适合，最完美的
"tailor"是‘裁缝师’；裁缝师以手工制作的西装，总是最合身。因此这个词组是形容某人或是某物的条件好，对于某种情况来说，是最完美、最合适的。
With her background and education, she is tailor-made to run this company.
以她的背景和教育程度，她来经营这个公司是最适当了！
MBA 企管硕士
这是"Master of Business Administration"（企管硕士）的缩写。"Master"是指‘硕士（学位）’；"Administration"是‘行政管理、经营’的意思。
If you want an MBA, it's important to get accepted to a good school.
你若有心攻得企管硕士的学位，最好先申请到一所好学校。
forward-looking 高瞻远瞩的
这个口语用法源自动词词组"look forward",‘往前看、眼光向前’之意。所以"forward looking"这个形容词引申有‘高瞻远瞩的、考虑未来’的意思。
Only the most forward-looking companies will adapt and profit in the 1990's.
在九Ｏ年代，只有把眼光放远的公司才能生存获利。
take-charge 负责的
这是由动词词组"take charge of"演变出来的形容词，意思就是指‘能控制事情，负起责任’的人或组织。
We're looking for a take-charge company to distribute our new product in a competitive market.
我们在找一个肯负责的公司，将我们的产品在竞争激烈的市场中分销出去。
market share 市场占有率
特指某种产品，因有固定的消费者购买，故而控制了市场的一部份；"market share"即指在同类产品的市场中所占有的销售比例。"share"在此当名词用，有‘份儿；分担’的意思。
After all of our TV sets were found to be defective, our market share dropped by 75%.
我们的电视机被发现有瑕疵之后，市场占有率下跌了百分之七十五。
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开场白
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介绍学经历
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证明能胜任
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加入之意愿
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开场白
1. It's a pleasure for me to be here in front of you to present myself.
2. I'm happy to be here today to introduce myself.
3. I welcome the opportunity to introduce myself to you.
开场白中不但应表示你乐于参加此次的面谈，而且也该说明自己接下来要谈的主题，让别人有些心理准备。"It's a pleasure..."这句型适用于正式场合，语气十分客气。
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介绍学经历
1. My background and work experience are tailor-made for this position.
2. With my background and work experience, I feel perfectly suited for this position.
3. My education and work experience have prepared me well for this position.
自我介绍时不应该过分谦虚，对于自己适合，并且喜欢做的工作就要强调、努力争取，表示自己是最佳人选。关键词是："tailor made"、"feel perfectly suited for"与"have prepared me well for"。
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证明能胜任
1. This is just one example of my ability to go out there and sell products.
2. This just proves that I can go out there and sell products.
3. This gives you an idea of how I can go out there and sell products.
不能过于谦虚，但也不可空口说白话。通常要用实例说明自己在前职上的工作表现，以证明自己对未来的新职也能胜任愉快。
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加入之意愿
1. I look forward to becoming part of the Action team.
2. I welcome the opportunity to become part of the Action team.
3. It would be a great opportunity to work for Action Appliances.
总结你的演说时，最好以信心和热诚重申自己看重这个机会。"look forward to+ n. (V.ing)"是表示热切期望之实用句型，另外也可使用"welcome"。
在面谈中的自我介绍辞，通常应该包含以下几个重点：
1. 应征职务
首先表明来此应征的职务。
2.背景能力
详细说明自己的背景和能力。
3. 胜任工作
表示对所应征公司的了解，并确信能胜任愉快。
4. 期望加入
最后强调期望能加入这个公司。
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3#
发表于 2008-4-27 16:24
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就任新职 Introducing Yourself to Other Employees
Jennifer Wong获得了在Action工作的机会，上司Jack Gibson将她介绍给同事认识。所谓‘师父引进门，修行在各人’，Jennifer面对同事，自然也得想出一套适当的介绍辞，让大家认识她，并且乐于与她工作。
Thank you, Mr. Gibson, for that kind introduction. You've given me a reputation I might not be able to live up to.
Just to let you know a little about myself. I'm the new Overseas Sales Representative. I came over from Magic Kitchen Supplies, a company you might be familiar with. There, I was responsible for exporting supplies to restaurants in the United States.
I got my MBA in the States, so I feel quite at home with that territory. Not surprisingly, I'll be heading up the U.S. and Canadian division of Action's sales force. We'll be concentrating our efforts in the West and Midwest, with an eye toward opening new markets in major metropolitan areas.
Action has just started out in overseas markets, and I look forward to hearing each of your views on our present and future projects. I may also need your advice, as I'm learning the ropes around here.
谢谢Gibson先生好意的介绍，我恐怕要辜负您的赞许了。
我想就简单的说说自己吧！我是新任的海外业务代表。原来在神奇厨具用品公司工作，我想诸位大概对那个公司也不陌生。我在那儿负责的是出口餐具到美国的餐厅。
我在美国拿到企管硕士学位，对美国那一带的情形还蛮熟悉的；所以，很自然的，我将负责Action的美加业务部门。我们将集中主力向西部及中西部进军，打算开发主要大都会区的新市场。
Action在海外市场方面才刚起步，我希望能听听各位对于目前和未来计划的看法。同时也因为我正处于摸索阶段，还需要各位多多指教。
live up to 达到（期望，配合）
这个词组常用在谈论有关预期效果；表示能符合别人对自己的看法，或是能达到某种要求。
In college, his parents pressured him to live up to all of their expectations.
在大学时，他的父母亲要求他一定要达到他们的期望。
feel (quite) at home 非常在行
这词组以有如在家（"at home"）般地轻松自在，比喻对某事应付自如，也就是说对这件事很熟悉、很有研究，即很‘在行’。在商场上，常用来形容某人对某种商品，公司或是行销市场很清楚。
I feel at home with numbers, so I want to study accounting.
我对数字很在行，所以我要念会计。
head up 主持，领导
这个口语表示要做某事或某部门中‘带头的’（"head of something"），即‘领导’的意思。
When I was asked to head up the store's promotional contest, I said "Yes" right away.
有人请我负责店里促销竞赛时，我马上就答应了。
sales force 销售业务主力军
"force"原意是指‘武力’，在此"sales force"是指销售业务的负责团体，也可指公司里的业务员、推销员。
The company's sales force is divided into smaller divisions which are responsible for a particular region.
公司的业务部门是以小组方式，分别负责各区域的销售。
with an eye toward 未来计划于
这也是句口语，字面意思是‘眼睛注视着某处’，比喻‘将来想朝某处下手；专指将来想要从事、执行的事。
We'll open stores in Taichung and Kaohsiung next month, with an eye toward eventually controlling the market in those cities.
我们下个月将在台中和高雄开分店，计划将来完全控制这两处的市场。
learn the ropes 学习做某事
"ropes"常用来表示‘某事的细节、线索’，在此是指新工作中需要学习的各项重点等。
It didn't take her long to learn the ropes around here. Now she's the CEO.
当时她很快就熟悉了这里的工作，如今已经升任本公司总裁了。
● 谢谢介绍者
1. Thank you, Mr. Gibson, for that kind introduction.
2. I appreciate the introduction, Mr. Gibson.
3. Thank you for the warm welcome, Mr. Gibson.
先表示你很感激介绍人，最好把他的名字也说出来。致谢意的字有"thank" 和 "appreciate"，后者较为正式一些。
● 简介自己
1. Just to let you know a little about myself.
2. I won't take up much of your time, but I just want to introduce myself.
3. Let me just briefly tell you a little about myself.
接下来的表达重点是要让人知道你的演讲主题--自我介绍，同时表明这段话不长，不会占用大家太多的时间。 "let you know"等于 "tell you" ; "a little"和 "briefly"都是用来形容‘简短’的字汇。
● 未来的职责
1. I'll be heading up the U.S. and Canadian division of Action's sales force.
2. I'll be in charge of managing the American and Canadian accounts.
3. My main responsibilities will include directing our operations in the States and Canada.
介绍的重点之一是解说自已未来工作的主要内容，或是说明自已将在那个部门工作。关键词为"head up"，"division"。
● 邀同事合作
1. I look forward to hearing each of your views on our present and future prospects.
2. I'm anxious to hear your feelings about our future plans.
3. My door is always open to your suggestions and ideas.
在结尾时，应表示自已很诚心地邀请同事们与你合作，欢迎同仁前来赐教。"look forward to+n. (V.-ing)"，为‘期待、盼望’的意思。
在同事面前的自我介绍，不如面谈时的自我介绍来得正式。
一般自我介绍辞的步骤包括：
1. 谢谢介绍者
简短地向介绍你的上司致谢。
2. 自我介绍
用一句轻松的开场白说明你要谈谈自己。
3. 新职与经验
谈谈新职的工作内容和过去相关的经验。
4. 多多指教
结尾时表示愿意为公司尽力，期望在座同事 帮忙、指教。
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4#
发表于 2008-4-27 16:24
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呈报提案 A Proposal to Your Superiors
| | 新官上任三把火，Jennifer到了Action电器公司之后，准备把自己新想到的点子向老板报告。这类提案的重点在于简短明确；尽管你自信这份提案有力，事前仍需充分的准备，才能说服老板采纳你的建议。
Now that each of you has looked over my proposal, perhaps we could briefly go over it. One of Action's top-selling lines in Taiwan is its compact washer and dryer units, models TD369 and TW246. It's no secret that they sell well at home due to their compact size and high efficiency.
My idea is to market these best-selling products in the States. You may think most Americans prefer large washers and dryers, the main products of our competitors. By selling our combination units in the States, we can tap into markets with specialized needs, such as college students with small apartments, and single and elderly people who don't do a lot of laundry.
My primary data suggests that the market is nowhere near its saturation point. This leads me to believe that there is a need which can be filled by our products.
Of course, more research needs to be conducted before we give this project the green light, but I think it's worth considering. Now I'd like to hear your views on the subject.
既然大家都看过我的提案了，那我们可以很快地一起再来讨论一下。Action在台湾卖得最好的两项产品，就是小型洗衣机及烘干机组合，型号是TD369和TW246。他们销售得很好已是众所周知的了。主要是由于他们造型精巧，而且功用效率高。
我的想法是，把这种卖得最好的产品销到美国去。你们或许认为老美喜欢大型的洗衣机和烘干机，也就是其它竞争厂商在市场上的主要产品；而我们将这套小型组合卖进美国，却是完全针对特别的需求打进市场，比如说像住在小公寓的大学生，或是单身汉、老年人，就不会有太多的衣服要洗。
依我手边的初级资料显示，这个市场要达到饱和点，还很远呢！因此我相信，这类产品市场还有其它不足，正好就是这两项产品可以满足的。
当然，我们要多做一些调查研究，在我们决定进行这个计划之前。但我觉得此项提议，是值得考虑的。我希望在座各位能对这个计划提供宝贵意见。
It's no secret that … 大家都知道…
"secret"原意是‘秘密’；这个句型是口语的说法，用在句首，表示要说明一项大家都熟悉的事实。
It's no secret that Formosa Chemicals wants to take over the American company.
大家都知道宝岛化学药品要接管这家美国公司。
tap into 打入(市场)，开拓生意
"tap"这动词原意有‘开辟土地；开发生意’的解释；"tap into"在此是个商业用语，指进入一尚未开拓的新市场。
If we can tap into the children's market before our competitors, we can make a lot of money.
如果我们能比竞争者先打进儿童市场，我们就能赚大钱。
specialized needs 特别的需求
这种‘特别’需求，是指一般大众商品所不能满足者。在市场行销上，是指某类型的消费者因有特定的消费习性及生活方式，故需要特别的商品；像本文中所指之学生和老年人，会偏向选择小型而非大型的洗衣机，即是一例。
As the population diversifies, the number of consumers with specialized needs grows.
由于人口多样化，需要特定商品的消费者也愈来愈多了。
primary data 初级资料
这也是商业专有名词，指市场行销中，为某个特定的研究计划所搜集的第一手资料。另一种"secondary data"：次级资料，则是指他人已搜集整理之资料。
Your primary data looks good, but we'd like to see a more thorough analysis.
你的初级资料看来不错，但我们想看看更彻底的分析报告。
saturation point 饱和点
"saturation"：饱合，"saturation point"一词是指市场中的商品数量已经足够供应消费者的需求。
When one market reaches its saturation point, we must find new markets.
当一个市场到达饱和点，我们就得找新的市场。
the green light 赞同，同意
这是俚语用法，‘绿灯亮’，表示可通行，因此引申为‘同意某事之进行’。
As soon as you receive the green light, you can begin planning your sales trip.
一旦你的计划通过，你就可以开始安排商务出差了。
● 开场白
1. Perhaps we could briefly go over it.
2. Let's have a look at the proposal.
3. Why don't we first go over the proposal?
说话者应采建议的语气，请大家来参与某事，而非强制进行。说话者通常还以书面资料作为谈话的开场白。
● 表达构想
1. My idea is to market these best-selling products in the States.
2. What I'd like to do is to market these best-selling products in the States.
3. My plan is to sell our top products to a new market in the States.
谈到自己的构想时，要用最直接的方式说出来；重点是要清楚明确。句子以"My idea (plan) is…"开头，清楚地表示自己的构想为何。
● 以实例佐证
1. This leads me to believe that there is a need which can be filled by our products.
2. The research points to the fact that our products will sell in this new market.
3. I can surmise, from the data that there is a definite new market for our products.
以实际调查研究证明自己的构想一旦付诸实行，必定可以成功。这句话的重点就在说明前面所提到的调查与这项提案间的相关性。
● 期待响应
1. Now I'd like to hear your views on the subject.
2. I welcome your opinions on the subject.
3. What do you think about my proposal?
最后一段话的主要目的，是替自己的发言做一个总结，同时也很有礼地请其它参与的人士发表意见。"views", "opinions"均为‘意见，看法’之意。
一般而言，提案讨论会中通常还有书面数据，所以演讲词可以依据你的书面数据来讨论。一般步骤是这样的：
1. 书面资料
以书面数据的重点做开场白。
2. 说明提案
说明自己的新构想。
3. 支持提案
以实际例子，如市场调查，来支持自己的提案。
4. 邀请发言
最后替自己的构想做总结，并且展开讨论。
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5#
发表于 2008-4-27 16:25
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面对客户 Introducing Yourself to New Clients
Jennifer要进军美加市场，经过数星期的信件传真往来，终于与一家加拿大的中盘经销商，Standard家用电器，约好了当面商谈合作的可能性。Jennifer与买商首度会面，不但要说明公司目前的计划，还要告诉对方自己在此商谈中所扮演的角色。
Good afternoon. It's a pleasure to finally meet you. I'm Jennifer Wong from Action Appliances. I hope the two of you had a pleasant flight. Please take a seat.
As you know, Action is looking to expand into western Canada and the United States. What we need to get our foot in the door is a well-known distributor. To be perfectly honest, it would be quite a head start for us if we could secure a deal with a respected distributor like yourselves, Standard Suppliers.
I'll be responsible for the first round of negotiations here in Taipei. I hope we can make some definite headway during your stay in Taiwan. As the stakes get higher, so to speak , my supervisor, Mr. Cheng, will join us at the bargaining table.
And now, I'm sure you must have questions.
两位午安，很高兴终于与您们会面了。我是Action电器的Jennifer Wong，我希望两位一路旅程还算顺利，请坐。
您也知道，Action希望能将市场扩展到加拿大西部及美国，因此我们目前需要的，就是一家声誉卓著的经销商，来帮助我们打入市场。老实说，那真是一个非常好的开始，如果和我们合作的经销商，能像贵公司这样的信誉良好。
敝人负责此次在台北第一阶段的商谈。希望趁两位在台北停留的这段时间内，我们能有明朗化的进展。当所谓的利害关系升高时，我的上司郑先生，会加入这项合作的商谈。
现在，您们有任何问题，请直接提出来。
be looking to 希望，计划
这是美式俚语用法，表明展望未来要做的事。
With the demise of communism in Europe, we're looking to open new markets in Poland and Yugoslavia.
由于欧洲共产政权崩溃，我们计划将在波兰及南斯拉夫开发新市场。
get one's foot in the door 开始涉足于
这词组原本是指推销员挨家挨户拜访客户时，会将脚挡在门口边，让对方没办法关门，不得不听他推销产品。现在则用来比喻‘涉足某事，并从此愈做愈好’。
It takes years of hard work to even get your foot in the door in the world of broadcast journalism.
要涉足新闻广播界，需要用功努力多年才行。
head start 抢得先机
这个名词词组原指在比赛中抢先，故引申为因起步早而造成有利之先机。
With a head start in business, you can make it all the way to the top.
做生意时抢得先机，你才能顺利一路到达巅峰。
so to speak 可说是
通常在言谈间引起一个比喻性的说法时，会用这个词组。它在句中出现时，前后要以逗号隔开。
Our editor in chief is, so to speak, a king in the office.
我们的总编辑在办公室里，可说是，像个国王。
at the bargaining table 谈判桌上
字面上来看，这个词组指‘谈判的会议桌’，引申为整个谈判过程。
We decided to step up to the bargaining table and share our views with the other company.
我们决定参加谈判，与对方公司商讨我们的看法。。
● 礼貌性招呼
1. It's a pleasure to finally meet you.
2. It's great to finally get a chance to know you.
3. At last, I've been looking forward to meeting you.
一开口要立刻感谢对方前来与你会面。说时因为你与对方事前已有相当程度的联系，所以不同于一般性初次见面的说法。此时，应强调‘能得一见，三生有幸’的商业客套。
● 表达目的
1. What we need to get our foot in the door is a well-known distributor.
2. Our main goal is to open doors for our products in the West with a respected distributor.
3. My company's top priority is to introduce our products to new markets in the West, and that requires a well-known distributor.
直截了当的说明自己的目标和需求--亦即此番将与对方磋商的重要计划；同时，也借机间接来赞赏对方公司的信誉。"well known", "respected", 著名的。
● 自己的角色
1. I'll be responsible for the first round of negotiations here in Taipei.
2. My main role here is to get the negotiation process started.
3. I'll mainly be in charge of the first round of negotiations.
说明自己将在商谈中扮演的角色，是绝对有必要的，因为，这样才不至于延误后来决策的过程。通常这句话之后还要讲明自己上司扮演的角色。关键词为"responsible for", "in charge of"。
● 请对方发言
1. And now, I'm sure you must have questions.
2. And now, I'd be happy to answer your questions.
3. I'd like to turn the conversation over to you. Do you have any questions?
最后的目的是以和气的口吻，希望能展开交谈。重点是要让对方知道你有诚意与对方沟通，希望了解他们此刻的想法。这是在商场应注意的礼貌。
通常跟客户自我介绍时的说辞依情况不同而略有差异，不过由于你与客户已有书信来往，那么就可以依以下的步骤进行：
1. 欢迎客户
自我介绍，并感谢客户远道来跟你谈生意。
2. 未来计划
简短说明公司对未来合作计划的期许。
3. 谈判角色
叙述你在商谈中将扮演的角色。
4. 邀请发言
最后，给对方发言机会。
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6#
发表于 2008-4-27 16:27
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介绍公司 Introducing Your Company
Jennifer在与Standard家用电器的会谈中，因对方想进一步了解Action电器的营运状况。身为公司代言人的Jennifer就必须向他们说明公司经营的历史、主要的产品与营业项目等。
In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now. We began selling rice cookers from one small shop in Taipei. At that time, we were strictly a mom-and-pop operation.
To keep up with overwhelming customer response, the company expanded rapidly. We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens. Our appliances are geared toward households with high needs but minimal space.
Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.
With a strong home base, we feel we're ready to move overseas. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products. You'll find that our appliances meet these needs.
让我回答您的问题：Action电器生产一流的家电产品已有十五年的历史了。公司最早在台北以贩卖电饭锅起家，我们当时只是小成本的家庭电器行。
由于客户反应热烈，公司即很快地扩展。我们加强研发部门，扩大生产线，增加产品项目，像洗衣机及烘干机、电冰箱、微波炉等产品。我们的电器是专门针对要求高效率，但空间有限的家庭用户而设计。
台湾仍是我们的主要市场。而事实上，你会发现至少有一项Action的产品会出现在台北地区中每三户人家中的其中一户。
由于在国内的基础稳固，我们觉得向海外市场扩展的时机成熟了。最近的消费研究报导指出，美加地区的电器市场中有百分之四十以上是高效率的组合型商品。所以，您会发现我们的商品完全迎合这些需求。
mom-and-pop 家庭式的，小型的
这个词组原指由家庭经营的小店，引申来泛指‘小型的营运’。"mom"和 "pop"是英文中对妈妈、爸爸的昵称。
When I was a kid, my neighborhood streets were lined with mom-and-pop stores.
我小的时候，邻近的街道都是家庭经营的小店。
keep up with 配合，保持
这个词组是指与别人的速度或层次能相配合、能赶得上。
We must keep up with demand if we're going to remain a profitable company.
如果我们公司仍想赚钱，就得配合市场需求。
R&D 研究发展（部门）
这是"research（研究）and development（发展）"的简写，是公司企业中专门负责开发新产品的部门，有时亦可指此类计划。
We need to increase funding to our R&D department if we are going to compete with other innovative companies.
假如我们要和其它有创意的公司竞争，就要增加对研发部门的投资。
gear toward 专门朝向某事发展
"gear"本是‘加装上马达，开始运作’的意思。这个词组是说专门为某事或某特定对象而设计发展；跟在"toward"之后的名词词组，即为发展的方向或所针对的对象。
Our textbooks are geared toward the business students.
我们的教科书是专为商科学生设计的。
home base 主要市场、总部
在商业术语中，这个词组可指某企业的‘总公司’，或指一项商品大量销售的‘主要市场’。"base",基地。
I'll report back to home base after I complete the meeting with the European buyers.
等我跟欧洲买主商谈之后，我会向总公司报告结果。
● 开场白
1. In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.
2. Regarding your questions, Action Appliances has been in business for 15 years.
3. In response to your questions, Action has been producing top quality products for 15 years now.
一开始就直接回答问题，不仅使晤谈进行顺利，并表示你对客户的问题定不回避。"regarding"及 "in response to"都有针对…的意思，皆可作为响应询问的开头语；并用现在完成式表示从过去到现在，一直从事的业务。
● 说明成长
1. To keep up with overwhelming customer response, the company expanded rapidly.
2. Customer response was overwhelming, so we were able to expand steadily.
3. We grew quickly and steadily due to a strong customer response.
说明公司刚开始营运时，顾客的热烈反应，以及公司因应的方式。"customer response"，顾客反应。
● 市场占有率
1. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.
2. In fact, our appliances are used in one out of three households in Taipei.
3. Actually, you'll find at least one Action appliance in one out of three households in Taipei.
本段应以明确的例子及统计数字，说明产品如何受欢迎，以支持公司的形象。用"as a matter of fact", "in fact"及 "actually"做为句子开头语，使谈话口语化，同时加强语气。
● 公司的目标
1. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient, compact products. 2. Marketing studies show that a market exists in Canada and the States for our compact products.
3. Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances.
以公司的目标作为谈话的总结，同时以明显直接的事实来证明公司的目标正确，有发展潜力。关键句型为"… prove that …"，‘证明出…’。
介绍公司的成长重点，是要把数据和事实一并提出给客户知道；并注意让对方明了，这些事实与目前的成功息息相关。
1. 回答问题
直接回答问题，简述公司的背景。
2. 发展过程
解释消费者的反应以及公司成长的可能性。
3. 巿场优势
提出自己目前在市场上所占的优势。
4. 未来计划
以未来的展望与将和对方合作的计划做总结。
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7#
发表于 2008-4-27 16:27
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推销产品 Presenting Your Product
Jennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd小姐参观公司的新产品。他当然要借此机会大力推销这项新开发成功的商品。如何利用短短一两分钟的时间引出对方最大的兴趣，则得事先花费一番心思了！
Mr. Mckenzie, Mr. Lloyd, let me take you to our showroom. I think you'll be interested in seeing some of our latest innovations in microwave ovens.
This is Action's pride and joy, the Kitchen Master. It's only a prototype but it's a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well.
Its main design feature, and key selling point, is the "Correct Cook" option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, "Correct Cook" makes it virtually impossible to over or under cook food. You won't find this feature in any other microwaves.
You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future.
Mckenzie先生、Lloyd先生，让我带二位到我们的展示室参观。我想你们一定很想看看本公司最新型的微波炉。
这是‘大厨师’，本公司引以为傲的产品。您现在所看到的只是个初步的样品，但它代表我们未来智能型产品线的主力。公司全体对这个微波炉都感到十分兴奋，在试用的时候，它表现得无懈可击。
这项产品设计上的主要特色和卖点，是在它的‘真会煮’装置；里面装有一个感应器，可探察食物究竟熟了没有。所以基本上，有了‘真会煮’设计后，就不可能有食物煮得太烂或半生不熟的机会发生；这项特点是其它微波炉所没有的。
两位得承认，这项特色对西方惯用微波炉的使用者，很具吸引力。Action公司也深信，像‘大厨师’这种智能型的产品，将会是未来的潮流趋势。
pride and joy 最让人引以为傲的人（事或物）
这是口语用词。当你觉得某个人的表现、或某件事物让你感到骄傲和高兴，而且可以拿出来炫耀的，都可以说是你的"pride and joy"。
My department's pride and joy has to be its latest award for productivity and efficiency.
我的部门最令人感到骄傲的，就是最近获得了生产效率绩优奖。
smart product 智能型产品
"smart"原用来形容人，指其脑筋灵活、反应巧妙。因此，若有一样产品称得上"smart"，即表示它的设计和功能很灵巧，能省掉使用者很多麻烦，就像它也有脑筋一样！如蒸汽熨斗在达到某个设定温度后，会自动切断电源，即是一例。
Germany is leading the way in producing and marketing smart products.
德国在制造与行销智能型产品方面，居领导地位。
trial run （新产品的）试用；测试
这个词组有两个意思：一指在某项新产品刚开发完成时，测试其功能，看它是否符合当初预定的功能。一指消费者在购买产品之前，先试试它的功能，如果一切令人满意，才决定买下。"trial",尝试。
We were very disappointed with the results from the new car's first trial run.
这辆车在首度试开之后，让我们非常失望。
selling point 卖点
这个词组是销售上的名词，指一项商品的各个特性中，有一点可以强调出来，作为吸引顾客购买的重点特色。"point",重点。
But, sir, I cannot sell a product that has no obvious selling points. That's impossible!
但是，先生，我没办法卖一项没有任何突出卖点的产品呀！那是不可能的！
wave of the future 未来的潮流；趋向
这也是个口语说法，表示某事或某物在将来会受重视或欢迎；同时也意味着这件事物具有创新性。"wave",波浪，潮流。
As far as I'm concerned, economic, not military power, is the wave of the future.
就我所知，未来主导世界的，是经济势力，而绝不是军事强权。
● 提议看产品
1. Mr. Mckenzie, let me take you to our showroom.
2. How about taking a look at our latest products in our showroom?
3. If you have time, I'd like to take you to our showroom.
与客户讨论告一段落后，可转移话题，提议另一件事：新产品。用语以"Let me…","How about"或"If…, I'd like to…"表示礼貌性的建议。
● 产品优缺点
1. It's only a prototype, but it's a prime example of our future line of smart products.
2. This oven is just an example, but it's going to be our future line of smart products.
3. This model hasn't been marketed yet, but we know it's going to be a top-seller.
在参观者看到产品之前，宜先说明该产品目前的状况。所使用的句子，前半部可先说稍有疑虑的一面（例如它只是个初步的样品，尚未正式生产），接着再强调好的一面。主要句型的结构是"It's only…, but it's…"。
● 强调特性
1. Basically, "Correct Cook" makes it virtually impossible to over or under cook food.
2. Essentially, "Correct Cook" is mistake-proof.
3. The bottom line here is that "Correct Cook" is mistake-proof.
强调该产品最特殊的功能，较易让听者留下深刻的印象。可运用的关键词有："basically"（基本上）和"essentially"（实质上），都是加重语气的字汇。
● 吸引用户
1. You must admit this type of feature will appeal to the many microwave users in the West.
2. You have to agree that this feature will appeal to the many users of microwaves in the West.
3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.
此段应直接指出这项产品的功能，因为这对将来要销售这项产品的两位客户，是最具说服力的。句型用"You must admit…"，不但加强说服力，而且让对方难以反驳。
在非正式的场合介绍产品时，态度不宜过分积极，因为这样反而会给人压迫感。应该抓住该项产品最出色的特性，强调它能提供使用者的益处，就能令参观者留下深刻印象。
1. 邀看产品
以礼貌的语气邀请对方参观产品展示室。
2. 其优缺点
提出产品的优缺点，可同时说明改良的经过。
3. 强调特性
强调产品最主要的特性，以及该特性带给使用者的好处。
4. 产品潜力
以婉转而具说服力的语句重申该项产品将带来的利益。
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8#
发表于 2008-4-27 16:28
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调查报告 Presenting an Advertising Plan
奉了上司之命，Jennifer负责策划一项广告活动。由于广告促销的成效对销售业绩将有决定产的影响，因此这可不是份轻松的差事；尤其在做好决定之后，该如何向上司说明，以取得他们的支持，则有赖做简报的技巧和方式。
I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.
According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night.
If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% toward outdoor advertising.
To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.
今天我要向各位报告媒体调查结果是为了设计‘大厨师’广告所做的。由于‘大厨师’是新产品，我们的广告必须要在目标顾客，建立起品牌知名度也就是25岁至40岁的职业妇女。
根据我所得的数据，接受调查访问的职业妇女中，有百分之五十的人表示，会在台湾最畅销的五本妇女杂志中，至少选一本。而有整整百分之八十的受访者表示，她们每晚至少看一个小时的电视。
如果各位看一下这张图表，就可以知道，最好的媒体组合是，电视和杂志广告并用。我建议将预算的百分之六十拨给电视广告，百分之三十五给杂志，其余的百分之五做户外广告。
总结来说，即使我们的目标顾客已订得很清楚，但新产品上巿本来就像赌博，没人能有十成的把握。然而，媒体组合选用得当，我们自然会降低失败的机率。
brand awareness 品牌知名度
这是个广告的专业用语，指消费者对某项产品的认识。"awareness"由"aware"变化而来，后者为形容词，有‘知晓；注意到’的意思。"brand"，‘牌子、商标’。
To increase brand awareness, we will have to advertise on TV to reach the largest possible audience.
为了提高知名度，我们必须打电视广告，尽可能让最广的观众看到我们的产品。
target audience 目标大众
每一项产品在制作广告之前，都会选定某一群人作为主要的诉求对象，这群人就称为该广告的‘目标大众’。目标大众决定之后，广告内容、媒体、甚至播出时段，才能随之选定。"target"，靶子、目标。
Our current ads are not reaching the target audience. We'll have to make some changes.
本公司目前的广告并没有发挥对目标大众的影响力，我们得做些改变。
media mix 媒体组合
"media" 在此指将产品信息传达给目标大众的媒介，包括电视、广播、报纸、杂志等等。在为产品制作广告时，通常经由各种研究与调查，找出效果最大、效率最高的几种广告方式，同时使用。则这些不同媒体的组合使用即是"media mix"。
With the proper media mix, you can effectively reach your target audience.
媒体组合若选用得宜，你的广告便能有效地影响目标大众。
spot ad(s) 电视或收音机广告
这是美式口语的说法，"spot ad" 就是电视或广播节目中的广告，又可简称为"spot"。
Spot ads are the most expensive and usually the most effective.
电视和收音机广告的费用最贵，而效果通常也最大。
print ad(s) 平面广告
这词组直译就是‘印刷式的广告’，即纸面上的广告，主要是指报纸和杂志广告。
The designer's specialty is creating breathtaking print ads.
创作令人惊异的平面广告是这位设计师的专长。
● 广告的目标
1. Our main goal is to establish brand awareness among our target audience.
2. Our main purpose is to establish brand awareness among our target audience.
3. The main objective is to establish brand awareness among our target audience.
本段的关键在于清楚地表明公司的目标，同时下文即可循着这个主题发展。"main goal", "main purpose", "main objective",都是指‘主要的目标’。
● 调查的数据
1. According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.
2. The numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.
3. As the facts prove, of the working women who responded to our poll, 50% read one of Taiwan's top-five selling women's magazines.
说明调查的结果，并作为下文结论的根据。关键词为"figures"、"numbers"和"facts"等。
● 依调查判断
1. If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.
2. By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.
3. As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.
根据调查结果提出方案时，通常会以图表作解释。请与会者看图表时可使用"if"句型，但它不是假设语气，而是一种客气的说法。
● 下结论
1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.
2. In summary, even though we have defined our target audience, introducing a new product is always a gamble.
3. I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.
在最后一段可略述个人对此活动的观感，并简单扼要的下结论。"to conclude"，"in summary"或"I think"都是做结论的实用词汇。
这次演讲实质上是个报告，因此只要针对研究的结果，有条理地叙述出来即可。
1. 广告目标
点出这次广告媒体效益调查的目标。
2. 调查数据
提出调查所得的事实与数据。
3. 做出决定
向大家报告根据上述的事实所做的决定。
4. 总结报告
做总结，推测目前的行事态度或方针。
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9#
发表于 2008-4-27 16:28
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庆功宴上 Thanking Your Clients
| Standard公司终于与Action公司签订了合约，成为生意伙伴。这对后者来说，尤其值得庆贺，因此举办了一个庆功宴，招待来访的Mckenzie和Lloyd。Action身为东道主公司当然趁机向Standard的代表们表达感谢，因此Jennifer又上台了。
May I have your attention, please. I'd like to take a moment to offer my sincere thanks to Bob Mckenzie and Andrea Lloyd of Standard Suppliers.
As you know, Standard and Action have inked an agreement to distribute five major Action brands in Canada. This joint venture is cause to celebrate because it marks Action's entry into the Canadian appliance market.
We couldn't have asked for a better business partner. With Action's groundbreaking appliances and Standard's well-established distribution network, we can both stay one step ahead of the competition.
I think I speak for all my fellow employees when I say that we at Action are delighted to be working with an industry leader like Standard. I anticipate nothing but growth for our companies over the next few years.
请各位注意，我想占用各位一点时间来表达我诚挚的感激向Standard家用电器公司的Bob Mckenzie和Andrea Lloyd。
如各位所知道的，Standard和Action双方已签订合约。Standard将在加拿大经销本公司的五种主要产品。这次合作之所以值得庆祝，是因为从现在开始，我们即将进入加拿大的家用电器市场。
我们不可能再找到一个更好的事业伙伴了。以Action不断创新的产品，加上Standard健全的配销网络，我们两家公司将能因此领先竞争对手。
我谨代表Action公司的全体同仁向Standard公司致意，能与贵公司这样的业界翘楚合作，我们都感到非常高兴。我深信我们两家公司在未来几年一定能够不断扩张成长。
joint venture 共同投资；合资
这个词组是指两个以上的人或公司合作，共同投资某种事业。"joint"解释为'联合的、共同的'；"venture"原有'冒险'的意思，而投资本来就有风险，赢亏不定，称之为"venture",可谓传神。
A joint venture with a European company would be the best way to enter the European market.
与欧洲公司合资经营是进入欧洲市场的最佳途径。
couldn't have asked for （对…）不能多求
这是个口语说法，表示某个人或某件事已经很好，说话者不能再多作要求了。请注意这里要用过去式的说法。
I couldn't have asked for a better employee. Richard can do everything!
我不可能再找到一个更好的员工了，Richard什么事都会做！
distribution network 配销网络；销售网
这是个行销学上的名词。"distribution",分销；在这种制度下，产品必须透过中间商，而非直接由制造者销售到消费者手中。"distribution network"则指由各地零售商组织起来，所形成的一个销售网络、群体。
To enter the U.S. market, we need a company with an extensive distribution network.
我们需要一个拥有广大销售网的经销商帮我们打进美国市场。
one step ahead 领先
此为俚语用法，直译为'在…前面一步'，引申有'比别人（尤指竞争者）更好'的意思。"ahead",'在前方；领先'的意思。
To stay one step ahead of the Japanese computer giants, Taiwan companies consistently research new methods and designs.
为了领先日本计算机界的大公司，台湾计算机公司不断地研究新的制造方法和设计。
industry leader 业界领导者
社会上的各行各业都可以称为一种"industry"，如"service industry"（服务业），并不是特指'工业'。因此，凡是在某个行业中居领导地位的公司皆可称为该行中的"industry leader"。
AT&T, an industry leader in American telecommunications, is rapidly expanding into Europe.
美国通讯业的领导者 AT&T，正迅速地扩展至欧洲市场。
● 向主客致意
1. I'd like to take a moment to offer my sincere thanks to Bob Mckenzie of Standard Suppliers.
2. Allow me to take a moment to express my sincere thanks to Bob Mckenzie of Standard Suppliers.
3. I'd like to take this time to say thank you to Bob Mckenzie of Standard Suppliers.
以感谢对方做为演说的开始，这是一种技巧。"I'd like to…"是个很有礼的说法。"take a moment"表示'占用极短的时间'。"sincere"则强调你的'真诚'。这三处用字合力烘托出了你的礼貌与诚挚。
● 庆祝的原由
1. As you know, Standard and Action have inked an agreement to distribute five major Action brands in Canada.
2. You may already know Standard and Action have inked an agreement to distribute five major Action products in Canada.
3. As you are well aware, Standard Suppliers has agreed to distribute five major Action products in Canada.
重申庆功宴的原因是不可避免的。由于这是一件听众都已经知道的事，因此句首应加上"As you know"，"You may already know"这样的说法。
● 赞扬对方
1. We couldn't have asked for a better business partner.
2. We are very fortunate to be in partnership with Standard Suppliers.
3. It's our great fortune to work with Standard Suppliers.
在这类场合中，对合伙企业表示赞美与尊重是理所当然的。最好用一句话同时强调这一次的合作关系，并称赞对方。
● 代全体致谢
1. I think I speak for all my fellow employees when I say that we at Action are delighted to be working with an industry leader like Standard.
2. I believe my feelings are shared by all of us at Action when I say we are delighted to be working with Standard Suppliers.
3. Let me express a feeling that is shared by all of us at Action; we are delighted to be working with Standard Suppliers.
以个人及全公司对此次签约成功的兴奋之情作为谈话的结语再恰当不过。
庆功宴上你应该表达自己对此番生意合作的感想与期望，其内容大要如下：
1. 以客为主
将席上全体的注意力转移到刚同意和你合作 的对方代表身上。
2. 庆祝原由
简要说明庆祝的原由。
3. 称赞客户
赞扬对方公司的信誉，成就等。
4. 乐观做结
代表公司全体同仁表示感谢，并以乐观的期望做结。
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10#
发表于 2008-4-27 16:29
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问题沟通 Giving a Report at a Company Meeting
Action公司与Standard公司签订合约之后，产品的需求量大增。Jennifer和她的顶头上司Gibson先生担心公司未来将无法供应如此多的产品，因而召开一次内部会议。由Jennifer负责向与会者解说问题所在，要求各线干部提出改善的方案。
To begin, let's take a look at the distribution contract we just signed with Standard Suppliers. I believe each of you has a copy.
Looking over the numbers, you get an idea of what Standard expects from us in terms of monthly shipments. I think you'll agree that our necks are on the line here.
This leads me to my first concern. Frankly speaking, we're worried that current productivity can not keep up with demand. Mr. Gibson and I have gone over Action's operating expenses, and we believe that there is room to both expand and upgrade facilities.
The best place to start is Action's mainstay - the assembly line. What we'd like each of you to do is to go over your respective operations, make recommendations about improving production, and report back to us.
首先，我们来看看公司和Standard公司刚签订的这份配销合约。相信各位手上都有一份影本。
看过合约上所记载的数字，各位便知道Standard公司每个月要从我们这边进多少货。我想各位也都同意，我们这方面有点冒险。
我的首要顾虑就是这个问题。坦白说，我们担心目前的生产力会赶不上需求量；Gibson先生和我已经仔细查核过公司的营运费用，我们认为公司还有余力可以改良设备和提升产量。
最佳的着手点就是本公司的主干--生产线；我们希望在座各位重新检视自己部门的运作情形，然后提出改进的建议，再让我们了解情况。
neck(s) is(are) on the line 冒险；赌运气
这是个俚语，字面解释有点像中文的'脖子架在刀口上'的夸张说法。引申来形容一种危险的状况。
I hope you know what you're doing because we're really putting our necks on the line.
希望你们清楚自己的所为，因为我们可是冒了很大的风险。
operating expenses 公司的营运费用
这是指一家公司营运所需的各种费用，如员工薪资、办公室或厂房租金、硬设备等等。"operating"做'运转的，经营的'解释。
If our operating expenses exceed sales, we won't be able to make a profit.
我们的营运费用若比销售所得高的话，就赚不到钱了。
keep up with 配合，保持
这个词组是指与别人的速度或层次能相配合、能赶得上。
Can our factory keep up with the incoming orders for the next six months?
我们的工厂能配合得了下个半年的订单吗?
in terms of… 就…来说，以…的角度来看
"terms"在此当'条件、状况'的意思；介系词"of"之后的名词词组即为衡量的标准、角度。
He used to think of everything in terms of money.
他以前总以钱来衡量每件事情。
assembly line 生产线，装配线
这是大量生产作业的装配线，包括不同制造过程中各项机件与人员的组合。"assembly"在这里可做'装配零件'的解释。
Working on an assembly line can be incredibly boring and tiring.
装配线的工作通常会极端无聊而累人。
● 问题前导
1. To begin, let's take a look at the distribution contract we just signed with Standard Suppliers.
2. Let's get started by taking a look at the Standard distribution contract.
3. To get started, I'd like you to go over the distribution contract we just signed with Standard Suppliers.
在整段报告的开头，可利用会前分发的文字数据引出今天的讨论重点。值得注意的是，开头语应力求简洁明确。
● 团队精神
1. I think you'll agree that our necks are on the line here.
2. Don't you agree that Action is taking a risk with this new contract?
3. We're certainly all aware of the risks with this new contract.
请大家了解目前的情况时，必须注意营造出团队的气氛，让每个与会者都觉得这是自己的责任，并无职位高低之分。可用"we" 、"our"或公司之名"Action"，作为句子的主词，还可用间接句型使口气婉转。
● 问题症结
1. Frankly speaking, we're worried that current productivity can not keep up with demand.
2. To be honest, we're worried that current productivity can not keep up with demand.
3. Basically, there is concern about productivity levels not keeping up with demand.
进一步地指明问题；但绝不说出某某部门或某人应负责这类话。注意说话者仍然使用"we"为主词，表示这件事大家都有责任。句子开头可加上"Frankly speaking"、"To be honest"（坦白说），这样的词汇加重口气。
● 解决之道
1. What we'd like each of you to do is go over your respective operations, make recommendations about improving production, and report back to us.
2. What we recommend is that each of you evaluates your departments and makes recommendations for improvement.
3. We'd like to see each of you go over your operations, and think of where we can improve production.
问题点明之后，接着就提出明确的要求。用间接语法的句子如"what we'd like", "what we recommend"，可使语气婉转，让听者较没有被命令的感觉。
为解决共同的问题而召开内部会议时，由于与会者中有上司及同级干部，在会中发言时应采间接句型，使得语气婉转。
1. 请注意看
先请与会者注意一件事、一项报告或一纸合约。
2. 团队精神
根据开场白逐渐引出问题，同时唤起大家的 团队观念。
3. 问题症结
指出真正的问题、困难所在。
4. 解决之道
说明应从何处着手，进而对与会者提出要求。 |
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11#
发表于 2008-4-27 16:29
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升职感言 At the Announcement of Your Promotion
| Jennifer升官了！她从业务代表一跃为业务部经理，从此进入公司的管理阶层。这天，Gibson先生向大家宣布这个消息，Jennifer也照例发表了她的'升职感言'。
Thank you, Mr. Gibson. It's a great honor to be following in your footsteps as Overseas Sales Manager.
To be honest, this promotion came as quite a surprise. I'd like to think it's mainly a recognition of the teamwork, above and beyond the call of duty, in my department.
On that same note, I'd like to thank all my colleagues in the company for their enthusiasm and hard work. Due to their efforts, we've really gotten some overseas projects off the ground for Action.
Looking to the future, I'd still like to maintain contact with everyone, even though I'll be working at the senior level. Well, what I'm trying to say is I won't let this step-up go to my head. My door will always be open. Thank you again.
谢谢您，Gibson先生。能继您之后成为海外业务部经理，我感到万分的荣幸。
坦白说，这次升迁令人意外。我想这主要是一种肯定自动自发，团结工作。
同样地，我得感谢公司上下全体同仁们的热心与卖力表现，由于他们的努力，Action公司针对海外的销售计划已经顺利地推动了。
在未来，我仍希望与大家保持往来，虽然我将成为部门主管，我的意思是说，我绝不会因为这次的升迁便沾沾自喜，自傲自大，我的门永远是开着的。再次谢谢大家。
follow in one's footsteps (as) 继某人之后
这是个口语用法，原词组的字面解释为'跟着某人的脚步'。指某人工作上的升迁，或其它方面的际遇，与另一个人相似。
He followed in his famous brother's footsteps to a career in acting.
他继成名的哥哥之后，也走入演艺界。
above and beyond the call of duty 自动又卖力地
这个俚语源自军队用语，意指担任某项职务的人，完成了比上司指派给他还多的工作量；引申为对工作主动而卖力的意思。"call"在此为'要求'之意。
Due to her performance above and beyond the call of duty, she was given a wonderful promotion.
她对工作主动而认真，表现非凡，因此获得了升迁。
off the ground 开始；已起步
这个词组依字面解释，是'离开地面'，比喻某件事情（一个计划、构想等）已经起步，并且进行顺利。
If we can get the new Taichung store off the ground, I think we can control the market there.
如果台中店能顺利营运，我想我们就能掌握那里的市场。
senior level 上级管理阶层
"senior"在职位上意思是'资深的；较高的'；"senior level"则指公司成员中阶级较高的，也就是"upper management level"高级主管阶层。
The foreign company is active in promoting women to the senior level.
这家外国公司在提拔女性为高级主管方面很主动。
step-up 晋升、升级
一般人把企业中的升迁管道视为一种阶梯，"corporate ladder"，爬得越高，职位越大。因此"step up"即表示'更上一层楼、升迁'的意思。
This apartment sure is a step-up from the awful place you used to live in.
这间公寓跟你以前住的烂地方比起来，当然要高级些。
go to one's head 冲昏了头；使（人）沾沾自喜
这个俚语表示某件事闯入了某人的心中、脑袋中，冲昏了他的头，使得他沾沾自喜。
That promotion just went to his head, and he never talked to his old friends again.
那次升迁冲昏了他的头；他从此不再理老朋友了。
● 感谢上级
1. It's a great honor to be following in your footsteps as Overseas Sales Manager.
2. It's a privilege for me to be following in your footsteps as Overseas Sales Manager.
3. It's both an honor and a great thrill to be following in your footsteps.
要对提拔你的人致谢；"It's a great honor (privilege) to …"是个很好的句型，"to"后面就接让你感到荣幸的事。
● 表示谦让
1. To be honest, this promotion came as quite a surprise.
2. Truthfully, this promotion came as quite a surprise.
3. In all honesty, it was quite a surprise for me to get this promotion.
本段重点在于表示自己完全未曾预期升迁的谦虚心理。"to be honest"、"truthfully"或"in all honesty"是强调你说的都是'真心话'。"quite a surprise"，则是说'十分令人意外的惊喜'。
● 感谢同仁
1. On that same note, I'd like to thank all my colleagues in the company for their enthusiasm and hard work.
2. Similarly, I must thank all my colleagues in the company for their enthusiasm and hard work.
3. Also, I thank all my colleagues in the company for their enthusiasm and hard work.
由于在上段已感谢过上司及部门同仁，想再向其它同事致谢时，可用"on that same note"承接这个表示相同感谢的句子，并引导下文。"note"在此是指「口气、特点」，"on the same note"等于"similarly"或"also"。
● 未来的承诺
1. Well, what I'm trying to say is I won't let this step-up go to my head.
2. I mean I won't let this promotion change me.
3. To put it another way, I won't let this promotion go to my head.
最后一段应再度表示自己的谦虚与对未来的承诺：决不因而自傲。"What I'm trying to say…"是一种强调口气的说法。
通常，公司在向员工发表人事升迁时，都会选择气氛比较轻松的场合，宣布的语气也较不正式；因此你在发表感言时，也不必太过严肃。
1. 感谢上司
感谢影响升迁的关键人物，通常是你的直属上司。
2. 部门功劳
表示对这次升迁的谦虚胸襟，把功劳归给整个部门。
3. 全体努力
感谢公司全体的协助、合作。
4. 自我期许
提及对未来的期许与日后的作风，并再度谢 谢同仁。
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12#
发表于 2008-4-27 16:30
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(龙饮西湖)主持会议 A Business Meeting Introduction
Action公司每一季召开一次正式的会议，讨论未来三个月的各项计划。这一天，公司举行今年度的第三季会议；与会者都是各部门的负责人，由Jennifer担任主席，负责会议的简介工作。
Good morning everyone. I'll be your chairman for the quarterly meeting of Action Appliances, third quarter, 1991. The meeting is now called to order.
According to the agenda, the order of business is as follows:
1. A reading of the minutes from the last quarterly meeting. 2. A report from Sales Director, Sam Liang, on this quarter's domestic sales. 3. An overview of Action's proposed U.S. 1992 public relations campaign. PR Director, Jane Tsai, will lead the discussion. 4. A demonstration by the Design Team of Action's newest washer / dryer combination unit, with a Q&A to follow. 5. The last order of business is my presentation of the projected outlook for Canadian sales.
So, if there are no questions, let's get started. Miss Teng, will you please begin with the minutes from the last quarterly meeting?
各位早，我将担任会议主席，在本公司91年度的第三季会议。会议现在开始。
根据议程，各项讨论次序如下：
1. 宣读上一季会议的会议记录重点。2. 业务部主任Sam梁，报告本季国内业务状况。3. 概观Action公司1992年针对美国市场所订的公关活动计划，由公关部主任Jane蔡，主持这项讨论。4. 设计小组展示本公司最新型之洗衣干衣机组合，展示之后有问答时间。5. 讨论的最后一项，是由我报告加拿大业务的预估前景。
如果没有其它问题的话，我们现在就开始吧！邓小姐，可以请你开始朗读上一季会议的会议记录重点吗？
call to order 宣布开会
这是在很正式的会议中所使用的惯用语，表示会议正式开始，提醒大家应遵守会议规则。"call"在此有‘宣布’的意思；"order"则指‘秩序’之意。
The chairman called the meeting to order.
主席宣布会议开始。
order of business 会议进行的程序
会议召开前，主席会将所有要讨论的事情按照标准，排出先后顺序。"business"在此是指‘公事、严肃的事’。
The first order of business is to elect a President for this assembly.
这次会议的首件讨论事项就是选出主席。
Q&A （会议之后的）问答时间
这个字是"Question and Answer"的略语说法。一般演讲或会议之后会保留一至二十分钟，让听众或与会者提出问题。
The President gave the reporters 15 minutes of Q&A after his speech to the nation.
总统发表对全国演说之后，保留15分钟的问答时间给记者。
projected outlook 预定的前景
"project"原意是‘计划’，用过去分词"projected"当形容词，则含有‘经过筹划的’意思。"outlook"是指一件事情‘未来的情况’。预测未来对企业经营非常重要，因为这样才能事先准备，并让执行的人也有个目标。
The projected outlook is good for the new line of trucks we want to sell. Consumers seem to want trucks.
我们所要销售的新型卡车有相当好的预估前景；很多消费者似乎都需要买卡车。
● 问候大家
1. Good morning everyone.
2. Welcome everyone.
3. I'd like to welcome each of you to this morning's meeting.
与会者到齐之后，主持人（最先发言者）应向大家问候一声。"welcome"、"good morning"都是实用的问候语。
● 宣布会议开始
1. The meeting is now called to order.
2. I'd like to call this meeting to order.
3. We will now call the meeting to order.
问候与会者之后，应立即宣布会议开始。"call to order"是正式场合中‘宣布会议开始’的惯用词，有引起注意的作用。
● 宣读议程
1. According to the agenda, the order of business is as follows:
2. Referring to the agenda, the order of business is as follows:
3. As the agenda lists, the meeting's order of business is as follows:
此段的关键在于根据议程，宣布今天开会讨论的事项及其次序。"according to"或"referring to"意思是‘根据…，参照…’，指出讨论的事项是以什么作根据。
● 请演说者上台
1. Ms. Teng, will you please begin with the minutes from the last quarterly meeting?
2. Ms. Teng, would you like to begin with the minutes from the last quarterly meeting?
3. Let's begin with Ms. Teng. Will you please read the minutes from the last quarterly meeting?
宣布预定的议程之后，礼貌上应该问大家有无其它问题。若没有，你便请下一个程序的负责人开始，算是交出‘话棒’。请他人做事时，"will you please…"是个客气的说法；若要更客气，则可以用"would you please…"。
主持正式会议有一些特定的用语，值得注意，并予以牢记，以便需要时可派上用场。这类会议中主席的开场语应该注意到以下几点：
1. 问候大家
向与会者打个招呼。
2. 宣布开始
要求大家注意，并宣布会议即将开始。
3. 宣读议程
宣读议程（主要是讨论事项之次序）。
4. 请发言人
请下一位发言人（或讨论负责人）开始。
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13#
发表于 2008-4-27 16:31
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(龙饮西湖)总结会议 Concluding a Business Meeting
Action公司第三季会议在各部门负责人一一报告，以及与会者热烈讨论之后，即将落幕。会议主持人Jennifer，此时再度上台，为会议做个总结。
That wraps up the last item on the agenda. Before we close, are there any questions?
Fine. In summary, I think we agree that this quarter's domestic sales figures show a marked trend in microwave sales. Sam, I'd like you to follow up on that, please. Let's see where this is heading. Jane, thank you for the comprehensive PR status report. I understand there are still a few problems to be worked out, but we all trust in your ability. Ladies and gentlemen, the new design is satisfactory. Let's keep Action ahead of the game.
Finally, I appreciate your comments and suggestions about the Canadian sales outlook. This is our first opportunity to promote our products in North America, so we certainly want to cover every detail.
Well, then, that covers everything. I make a motion to close the third quarterly meeting of Action Appliances. Is there a second?
议程上的最后一项讨论完毕。会议结束之前，有任何问题吗？
很好。总结来说，我想我们都同意，由这一季的国内销售数字，可以看出一个很明显的微波炉销售趋势。Sam，我想请你针对这一项继续统计，再让我们知道这个趋势的走向。Jane，谢谢妳所作的详细公关状况报告，我知道还有一些问题待解决，但我们相信妳能处理。各位，新设计的产品非常令人满意，让我们共同努力，使Action继续领先同行。
最后，我很感谢各位对加拿大业务前景所发表的意见和建议；这是我们第一次把产品推广到北美洲，所以每一项细节当然都要考虑到。
呃，这就是所有的事情了。我现在提议结束Action家电的第三季会议。有没有人附议？
wrap up 完成；结束
这是个口语用法，意同"conclude"、"finish"和"close"。主词可以是人或物。
I'd like to quickly wrap up this meeting, so we can go home.
我想赶快把这个会议结束，那我们就可以回家。 marked trend 明显的趋势
"marked"是过去分词当形容词，有‘醒目的、明显的’意思；"trend"是指事物或社会现象变动的趋势。
Judging from the graph, you can see a marked trend upward on the Japanese stock exchange.
依照这张图表，你们可以看出日本股市明显地上涨。 follow up on (something) 进一步了解
"follow"原是「跟随」的意思；这个词组是指注意某事发展，并进一步深入地了解它。介系词"on"之后所跟的名词词组即代表需要了解的事。
We can take care of that problem when we follow up.
等我们更进一步地了解问题后，就容易解决了。
status report 状况报告
"status"指‘事情的状况’。一般公司都会要求每个计划或部门的负责人在固定的时间，报告事情的最新进展，即"status report"。
The accounting department is required to submit weekly status reports to our general manager.
会计部必须每周向总经理提出现况报告。 work out 解决，完成
这个俚语在此是指‘解决问题’，通常有得到圆满结果之含意。除此之外，它还有‘算出…；锻炼身体’等的解释。
Things will work out as long as you are patient.
只要你有耐心，事情早晚会解决的。
ahead of the game 领先
这是俚语用法，照字面解释，指在一项运动比赛中‘领先其它的人’；亦即表示在某种情况中占优势，超越他人。
She studies hard every day to stay ahead of the game.
她为了要领先其它同学，每天都很用功。
● 讨论结束
1. That wraps up the last item on the agenda.
2. That takes care of the last order of business.
3. That concludes the final order of business.
主席首先应宣布讨论已经结束，之后再作结语。"wrap up"与"conclude"的意思相同，表示‘结束’。"take care of"在此有‘完成’之意。
● 总结重点
1. In summary, I think we agree that this quarter's domestic sales figures show a marked trend in microwave sales.
2. Overall, I think we are in agreement about the third quarter's sales figures that show a marked trend in microwave sales.
3. To repeat, we agree that the microwave sales figures are showing a marked trend.
宣布讨论结束之后，主持人应总结会议的讨论结果或要点。"I think we agree…"是一个的间接句法，婉转地询问其它人的意见；而"in summary" 、"overall"或"to repeat"是作摘要的实用词汇，通常置于句首。
● 感谢与会者
1. Finally, I appreciate your comments and suggestions about the Canadian sales outlook.
2. And lastly, thank you for your comments and suggestions about the Canadian sales outlook.
3. In conclusion, I welcome your comments and suggestions about the sales outlook for Canada.
做过要点总结后，主席可以感谢与会者的建议和参与。用"finally" 、"lastly"或"in conclusion"来承接上文，亦表示这是谈话的最后一段了。并以"appreciate" ,"thank you"这些字眼表达谢意。
● 提议散会
1. I make a motion to close the third quarterly meeting of Action Appliances. Is there a second?
2. I'd like to make a motion to conclude the third quarterly meeting of Action Appliances. Is there a second?
3. I move that we close this quarterly meeting. Do I have a second?
最后主席应提出散会的动议，并要求台下的人附议，若有人附议，即可进行表决，决定散会与否。
会议主持人的两项主要任务是：一开始介绍会议讨论主题，以及在最后为会议做个总结。前者我们在上一课已经介绍过，这里要告诉你如何为会议做结论；请依照下列四个步骤：
1. 讨论结束
宣布最后一项讨论结束，询问与会者有无任何问题。
2. 总结摘要
摘述会议的要点，并提出总结建议。
3. 感谢参与
感谢与会者的参与及意见。
4. 结束会议
正式提议结束会议，并询问有无附议。
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14#
发表于 2008-4-27 16:32
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(龙湖西湖) 带领新人 Showing a Newcomer Around
Jennifer所掌管的业务部今天来了一位新人，Emily Morrison，负责英文的数据文件。按照惯例，新人上班的第一天，主管必须带她认识一下新环境，及其它同事。这些事有什么技巧呢？我们看Jennifer怎么说。
Good morning, Miss Morrison. I hope you didn't have too much trouble with rush hour traffic. Why don't I show you around first?
Here's your desk. My office is behind you and to the left. Your computer terminal is linked to the department's mainframe. By typing in the password "0716", you can have access to any file you'd like to see or compile.
If you aren't aware, we offer a one-day new employee workshop. My associate, Michelle Lo, is in charge of in-service training, so she'll be explaining Action's employee benefits and the day-to-day operations of this department.
I hope all of this isn't too overwhelming. We're a friendly bunch around here, so don't hesitate to ask questions.
Morrison小姐，早！我希望你在交通尖峰时间通车，不会太麻烦。让我先带你四处看看！
这就是你的座位；我的办公室就在你左后方。你的计算机(终端机)和部门的主机已经联机，只要打密码0716，便可以进入任何一个你想看看或处理的档案。
你大概不知道，我们公司设有为期一天的新进人员研习会。我的同事Michelle 罗，负责这项在职训练，她会向你说明本公司员工有那些福利，以及本部门的例行工作。
我希望我一下子讲那么多，不会让你觉得不清楚。我们这里的人都很友善，你要有什么问题，尽管提出来。
have trouble with (something) 有…的困难；不顺
这个词组的"trouble"并不是指真正的麻烦，而是比喻事情做得不顺利。"with"后面接名词。
He had trouble with the first paragraph and began to read it through a second time.
第一段他读不懂，因此又看了第二遍。
rush hour 交通尖峰时间
"rush"本意为'匆忙；蜂拥而至'，因此"rush hour"顾名思义，指大家都赶着到某地去的时间，即指城市中的‘上下班时段’。
I always get stuck in rush hour traffic.
我总是卡在尖峰时间的车阵里，动弹不得。
in-service training 在职训练
"in service"字面意思是'在公司任职的'。"in service training"乃是专为全职的公司员工所设立之课程，即是'在职训练'。
I was impressed with the company's emphasis on in-service training.
这家公司对员工在职训练的重视，令我印象深刻。
show (someone) around 带（某人）到处看看
这个词组专指带领某人在新环境里四处走走，以熟悉或参观这个地方。"around"即有'在四周的'意思。
Before you start working, I'll show you around (the office) so that you can meet everyone.
在你开始工作之前，我会带你（到办公室）四处看看，见见每个同事。
employee benefits 员工福利
"benefit"原有'利润；利益'的意思，在此指公司给予员工的'福利'，如保险、病假、休假等。加上"s"，指多项福利。
We are going to ask our boss for better employee benefits.
我们要向老板要求好一点的员工福利。
don't hesitate to +V. 尽管（做…）；别客气
这是一个比较口语的表达方式，意同"please feel welcome (free) to…"。"hesitate" 意思为'犹豫；踌躇不前'。"to"之后一定是跟动词。
If any problem arises, don't hesitate to call me at home.
要是有什么问题，尽管打电话到我家找我，别客气！
● 友善的欢迎
1. Why don't I show you around first?
2. How about if I give you a little tour of the office?
3. Let me show you around the department.
负责带领新同仁上班的第一天，通常你会请对方在办公室四处看看，认识同事与环境。以句型"Why don't…"（何不…）开头，使得口气变得亲切、友善。
● 明示座位
1. Here's your desk. My office is behind you and to the left.
2. Over here, you'll find your desk, and my office is right here.
3. Your desk is right over here; my office is right there.
当然，新进人员首先要知道自己办公室所在；另外还有其上司与重要部门的位置。你可以粗略地指个方位，也可以详细地说明地点。
● 重要讯息
1. If you aren't aware, we offer a one-day new employee workshop.
2. If you haven't heard, Action offers a one-day new employee workshop.
3. By the way, you'll be taking part in a one-day employee workshop.
提出对方必须知晓的重要事项，或是当天必须完成的工作，可用"If you aren't aware"，或"If you haven't heard"作为句子的开头。
● 友善的欢迎
1. We're a friendly bunch around here, so don't hesitate to ask questions.
2. Everyone is very friendly here, so don't hesitate to ask for help if you have any problems.
3. We'd all like to welcome you, and we'll be here if you have any questions.
结束简短介绍之前，应再度表示欢迎之意，让新进人员再次感受到一种温馨，这点对工作来说是有益的。"friendly",友善的。
带领新人时应该注意自己的态度，并在事先想清楚所要交待的事。通常包括下列几个重点：
1. 表示欢迎
首先表达欢迎之意，然后提议带他（她）四处看看。
2. 设备与位置
说明其它相关人员与设备的位置。
3. 首日工作
说明对方一开始会负责或接触的事情。
4. 亲切团结
很亲切地说一些让对方觉得自在、受欢迎的话。
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15#
发表于 2008-4-27 16:32
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(龙饮西湖) 欢送场合 At a Farewell Party
Jennifer的同事Kate，原是Action总公司的会计主任，由于表现杰出，公司将她调往台中分公司，担任中南部的会计部经理。在她南下就任之前，公司同仁为她举办了一个欢送会，由Jennifer代表致辞。
Thank you for taking a moment to join us today. As you know, Kate is taking off next week for our Taichung branch office. She has been promoted to regional Accounting Manager for Action's central and southern regions.
Kate has worked hard in our accounting department for three years now, and I'd just like to say that I've heard nothing but good things about her performance! Actually, the employee grapevine says she's a real slavedriver.
Seriously, though, it comes as no surprise to me that you are moving up the Action corporate ladder. Everyone knows you are a hard worker. Accounting isn't going to be the same without you.
Kate, we'd all just like to say congratulations. Please let us know how you're doing, and the best of luck!
感谢各位今天的莅临。大家都知道，Kate在下星期就要到台中分公司上任，她刚升任为会计经理在本公司的中南部地区。
Kate在公司的会计部门已认真工作了三年，而我得说，对于她的表现，我听到的除了赞美还是赞美！事实上呢，同事们的小道消息说，她可是个十足严苛的上司！
说真的，你这次要升官，一点也不令我觉得意外。每个人都知道你工作卖力；会计部若没有你，就不可能有今天。
Kate，我们全体跟你说一声恭喜！请与我们保持联络。祝你一切顺利！
take off (for…) 离开（前往…）
在此为俚语用法，意同"leave"。这词组另外还有‘脱下’、‘起飞’等意思。
I usually take off for the office at eight every morning.
我早上通常是八点出门上班。
branch office 分公司；分处
"branch"原为‘树枝’的意思，"branch office"顾名思义，指一家大企业‘分设的子公司’；与其相对的是"headquarters"，总公司。
He worked at the branch office before being transferred to the company's headquarters.
他在调到总公司之前，就在分公司上班。
nothing but good things 赞誉有加
"nothing but"等于"only"，‘唯有’的意思。这是个口语的说法，表示说话者对某件事或某个人只听过赞美的话；用于极力肯定某人、某物。
Moviegoers across the island have said nothing but good things about the latest Madonna movie.
全岛的观众对麦丹娜最近的一部电影赞誉有加。
come as no surprise 意料之中；不会令人觉得讶异
这个词组的重点放在：以否定的形式表达肯定的含意。表示某件事的出现并非一个令人惊讶的结果，而是‘意料之中’。"surprise"在此当名词。
The rise in crime in Taiwan comes as no surprise, because that's one of the effects of overcrowding.
台湾犯罪案件的增加，一点也不令人讶异，因为那是人口过多的后果之一。
move up the corporate ladder 升官；升迁
"corporate ladder"是个俚语，比喻公司里职位的等级、升迁的制度。"move up"原意是‘往上移动’，在这里即指‘升迁；升官’。"ladder"原意‘梯子’，在此象征职等的阶级。
It takes hard work and a little bit of help and luck to move up the corporate ladder.
在一个企业里想要升迁，必须努力工作，再加上一点他人的帮助和运气。
not going to be the same without
这个表达语的用意通常在赞扬某人的工作表现极为杰出。
You've really improved this department; it's just not going to be the same without you.
你使这个部门改善了许多。若没有你，情况不会是今天这个样子。
● 感谢来宾
1. Thank you for taking a moment to join us today.
2. Thanks for joining us here today.
3. I appreciate everyone being here.
演说一开始即感谢同仁抽空来参与，这是一种礼貌性的开头。这一句讲完之后，即可切入正题。
● 介绍年资
1. Kate has worked in our accounting department for three years now.
2. Kate has been in charge of the accounting department three years now.
3. For three years now, Kate has managed the accounting department.
通常欢送离职或调职的同仁时，皆不免提及此人在公司服务的年资。注意，应使用现在完成式，表示某人迄今工作多久。表达‘有一段时间’的介系词要用"for"。
● 赞美主角
1. Accounting isn't going to be the same without you.
2. Everyone here will certainly miss your hard work and enthusiasm.
3. I know everyone in accounting is going to miss your leadership.
本文第三段都是赞美对方的话，而关键则是要表示其它同事亦有同感；并以轻松、非正式的口吻，强调对方的贡献。
● 表示祝福
1. Please let us know how you're doing, and best of luck!
2. Best wishes and don't forget to write.
3. Keep in touch, and good luck with everything.
结尾别忘了表达祝福与关怀。可用"keep in touch"与 don't forget to write"表示希望对方‘保持联络’。另外，"good luck"、"best wishes"和"best of luck"都是祝福的惯用语。
在非正式的欢送会上致词，语气应该轻松而诚恳。当然，致词的内容应围绕在你的‘特别来宾’('guest of honor')身上发展。不过，要注意被欢送主角的心中感受，千万避免说些太令人伤感的话。
1. 聚会理由
感谢同仁的参与，并说明聚会的理由。
2. 年资及贡献
叙述将调职同事的年资及其对公司的贡献。
3. 赞扬表现
赞扬他（她）的能力与杰出表现。
4. 诚挚祝福
祝福他（她），并希望保持联系。
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16#
发表于 2008-4-27 16:33
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(龙饮西湖) 圣诞晚会 At the Christmas Party
圣诞节，可算是一年工作的结束，也是西方人年假的开始，更是聚会庆祝的好时机。这一天，Action公司也为员工举办了一个晚宴，身为本年度风云人物的Jennifer，因而又有一次上台说话的机会。
Oh boy, you know I'm not much of a speechmaker. I might just send everybody heading for the door. Where should I begin?
I'll make this short and sweet. This has been a momentous, record-breaking year for Action Appliances. We've successfully entered the Canadian market and the future looks bright for U.S. distribution in 1998.
This lion's share of that success is due to the outstanding efforts of the marketing and sales departments. They've worked their fingers to the bone preparing for the big push overseas.
And now, I'd like to propose a toast. To my fellow colleagues and their families, and to the prosperous future of Action Appliances; cheers and Merry Christmas!
哦，老天！你们都晓得我不是一个很会说话的人，我可能只会让大家立刻夺门而出！我该从那里讲起呢？
我就简短地说几句话。今年对Action公司而言，是个重要的破纪录年度；我们成功地打进了加拿大市场，而且1998年在美国的销售前景看起来非常有希望。
这项成就主要归功于行销部门和业务部门的杰出表现。他们可是不眠不休地为打进海外市场而努力。
现在，我要请大家举杯！敬我所有的同事和他们的家人一切顺利！敬Action公司鸿途大展！祝大家圣诞节快乐。
not much of (a) 不是（个）很好的…
这是个口语用法；请注意它只能用于否定的句型，表示‘某人称不上是…’。不可以用"much of a"表达正面的意思。
He's not much of a scholar.
他不是什么大学者。
short and sweet 简短的
这个词组通常用来形容演说、文章等之内容因简洁而显得讨喜，易令人接受。依字面上解释，即因这篇东西"short"（短），当然就"sweet"（甜）啰！（原文以二字之字头"s"和字尾"t"押韵，念起来顺口，听起来也愈显有力。）
Let's make this meeting short and sweet; I have important things to do today.
让我们很简短地讨论一下，我今天还有重要的事要办。
record-breaking 破纪录的；非常优异的
这个复合形容词是由动词词组"break the record"（打破纪录）变化而来。"record"是指‘纪录’。注意，这个词组通常不直接形容人，而是形容人所做的事情。
After her record-breaking performance at the Asian Games, she trained heavily for the Olympics.
继亚运会上破纪录的表现之后，她加紧练习，准备进军奥运。
lion's share 最好或最大的部份
这个说法源自伊索寓言中的故事；"lion"，狮子；"share"在此当名词：‘（所占）部份，占有率’之意。
The lion's share of yearly sales comes from our line of personal computers.
我们每一年的业绩总额，大幅来自个人计算机的销售。
work one's fingers to the bone 工作非常卖力
这个词组是比喻‘工作非常卖力’。若依字面解释是‘工作到十指仅剩骨头（瘦得皮包骨）’；原本是形容手工兴盛时期的辛劳工作者，现在则可指任何辛勤工作的人。"bone"，骨头。
I've worked my fingers to the bone this month, and I need a vacation.
这个月我工作得不眠不休；我需要休息一阵子。
big push 壮举；雄心
"push"原意为‘推动；追求’，在这里指一个必须全力以赴才能完成的目标。
For our first big sales push into Europe, we'll concentrate on the French market.
为了达到初次打入欧洲的销售目标，我们将集中全力在法国市场上。
● 开始演说
1. Where should I begin?
2. How should I get started?
3. What is there to say?
由于这是非正式的晚宴，在轻松、幽默而简单地开场白之后，演讲者可用修辞疑问句（这类的问句并不是真的要对方回答）作为前言的结束，并承接下文。说话者可边说这句话边整理思绪。
● 年度盛事
1. This has been a momentous, record-breaking year for Action Appliances.
2. The year has been filled with record-breaking events and sales.
3. Action has really come a long way in only one year; we've broken all previous sales figures.
圣诞晚宴不是检讨会，而是庆祝性的聚会，因此应该提出好的方面来说。本段的关键在于扼要地叙述今年的重要事件；由于这一年是持续的一段时间，因此要用现在完成式。
● 表扬功臣
1. The lion's share of that success is due to the outstanding efforts of the marketing and sales departments.
2. A large part of Action's success is due to the outstanding efforts of the marketing and sales departments.
3. Much of the credit for Action's success goes to the outstanding efforts of the marketing and sales departments.
既然提出了值得庆贺的事迹，当然应该进一步表扬有功人员，加强员工的荣誉感。将成就归功于他人时，可用"due to"、"go to"等实用关键词表达。
● 举杯致意
1. And now, I'd like to propose a toast.
2. If I may, I'd like to make a toast.
3. And now for a toast.
在庆祝宴上，举杯敬酒一种很好的结尾。"And now", "If I may"可作为转接词，使语气顺畅。此外，可用"I'd like to…"的句型表示请求。邀请众人举杯敬酒的不同说法，值得大家牢记。
年终庆祝会上的演说形式各异，诀窍在简短而令人轻松愉快。怎么说呢？以下告诉您四个要点：
1. 幽默开场
以轻松幽默的话作为开场白。
2. 年度成就
摘述今年公司的特殊成就。
3. 表扬嘉奖
表扬有功人员或杰出部门。
4. 举杯祝贺
提议举杯祝贺有功同仁及公司前途等，并祝新年（圣诞节）愉快。
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